Search Engine Optimization Colstrip

Search Engine Optimization Colstrip

Search Marketing - How PPC Can Enhance Your SEO


Buy Seo

Should you use bullet lists in SEO articles, or are they something to avoid? Opinion is reasonably divided on the subject, and if you've either never given it much thought in the past, or have stuck rigidly to a specific belief, then it is worthwhile considering the arguments for and against the use of bullets in search engine optimised articles.The usual reason for including a bullet list of any kind is to break down the content for readers so that they can see at a glance what you're describing. A bullet list is a quick reference guide, a way of speeding up the process of communicating information and of structuring that information in a more efficient manner.But is that really beneficial in the world of SEO articles and online article marketing? Perhaps it's hard to see what could possibly be said against such a clear benefit, but there is definitely a downside to the bullet list for the online marketer.Because a bullet list is more likely to draw the attention of the reader than the main bulk of the text. The eye is naturally drawn to a bullet list because we've all learned that a bullet list can help us to summarise the rest of the text more quickly, and this in turn helps us to make a judgement as to whether or not we spend the time reading the rest of the article properly, or moving on to content elsewhere.It is for this reason that bullets can backfire, because if you include a fairly weak bullet list, with either very little focus, poorly thought out or simply dull and included only for the sake of appearance, your readers will immediately jump to the conclusion that the rest of your article is just as dull and uninteresting, and leave.This may be unfair, because you might just have the most astonishing article ever written. But a bulleted list draws the eye, and if it doesn't serve as a focus that works in attracting even more attention than the title did, then it could easily shoot your marketing ploy down in flames.But this isn't the only way in which including a list in your SEO articles can be a mistake, because whilst inserting a bulleted list that's deadly dull is unwise, including a list that's too helpful can be just as dangerous. How so?If your article title suggested that you would be discussing five keywords that must be included in SEO article titles wherever possible, and if the reader then noticed that you helpfully included a bulleted list containing those five words, they may well simply ignore the rest of your article, including the resource links at the bottom. Your bullet list gave them all they were really interested in, thank you very much, goodbye. Click.So if including bullets that are too dull and uninteresting is risky, and if including bullets that are too informative and helpful is risky, should you ever consider including bulleted lists, and if so, how should you use them?Of course you should consider using them occasionally, but just be aware of the fact that you're going to be walking a tightrope. If you're crafty, your bullet lists can contain words, questions or suggestions which actually act to intrigue the reader more.Imagine if in the example above your bullet list seemed to suggest that the five keywords you should try to include in your SEO article titles included 'quagmire', 'hypodermic', scintillate', murmuring' and 'mauve'. You may find that many readers read a little more of your article just to find out what on earth you're on about.But again, don't try to be too clever with your bullet lists, unless you really are that clever and can justify them. If you're in any doubt about the use of bullet lists, or the many dozens of other unseen pitfalls waiting for the unwary article writer, play safe and let your website benefit from a professional SEO article service, before you find that your bullet list marketing gets you fired.

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

Best SEO Ethridge

Best SEO Ethridge

SEO Software - Should I Invest in SEO Elite?


Seo Company

As you know, search engine optimization is ever changing. We are about to enter into 2010 within a month. Here are few tips for SEO consultants to kick start 2010.1. Don' t stick to your strategies: Meta keywords, paid links, keyword stuffing are the practices that worked in 90's and early 2000's. Search engine algorithms are changing and if you stick to the outdated strategies, then one day your site may no longer rank in the previous postition and wipe out your business over night.Just because your tactics worked 3 years ago, it doesn't mean you can continue applying the same strategies in the future and get the same level of success.See that you always run test projects in parallel to your main projects. Implement the strategies that worked in your test projects to your main projects.2. Be aware of competitors: We are into online business. We may wake up a morning and find a new, powerful competitor. Just because that you are at #1 for your targeted keywords, doesn't mean your competitors are not working and you will remain in same position in future too. No website is at its full position. There is always a room for improvement in the form of traffic and conversions.3. Learn from mistakes: SEO requires lot of trial and error work. As you gain experience, you get a feel of what works and what doesn't and you will more likely make a right decision under a circumstance.4. Try different Strategies: The main goal of an SEO campaign is to convert a lead. A successful campaign can be attained when integrated together with other campaigns. Think about attracting visitors that are at an early stage of buying cycle. Think about methods to get them sign up for your newsletter and blog.5. Pay attention to what's going on in search world: I think there is a good chance of Bing becoming a serious competitor in future. So it is good time to invest your SEO efforts toward Bing. Be updated with Google and other search engines' algorithm changes by subscribing to blogs like SEOmoz and Search engine land.

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Consultants Carter

SEO Consultants Carter

SEO For Franchises


Get Seo

Generally, it's easy to select a SEO Company but definitely, it's hard to pick a good one. For someone who is not familiar with the complexities of the process involved in a SEO activity, choosing is even harder.There are simple ways to pick one company that fits your requirements, from out of the top 10 firms. Some of the things which you must remember when hiring a SEO company for promoting your website are:o The firm should be well recognized. It doesn't matter if they are known locally or internationally. Take note that even small firms can make a lot of great transformations in your website rankings. Besides, smaller companies don't have a sizeable database, and so they will be able to give lots of attention to their existing work with you.o Make a little research about what methods they utilize for website promotion. Because Google utilizes complicated tools for crawlers to browse your website, you have to be proficient about the methods used by the companies. In general, companies utilize systems like popularity checker link, back links checker and many more.o Consider the company's reputation. If it has a good name, then certainly, it's a good company.o Frankly ask about the prices or fees that they usually charge for their services. Be sure that you understand all of them from the very beginning. In this way, you don't have to bargain in the end.o Think twice about hiring companies that seem reluctant in explaining the whole process of their work and about the fees that they charge.o Once the contract is signed, check how your website is faring.

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

Search Engine Optimization Martinsdale

Search Engine Optimization Martinsdale

Audio Optimization - 5 Tips to Optimize Audio Files


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The practice of SEO, or search engine optimization, is known by most internet-based companies. Especially in today's Internet, in which access is overseen almost completely by search engines like Google, Yahoo, and Microsoft's Bing, being able to optimize your page to achieve a high ranking is synonymous with success. The techniques associated with optimization, such as sharing links, meta tag use, judicious use of keyword content, and a decent site map for search engines to crawl, are essential for any budding Internet entrepreneur who wants to make money at it. Of course, these techniques are also important for well-established companies who simply want to strengthen their web presence in a competitive market.Why Use Negative SEO?Any successful business is likely to become the target of negative reviews, attacks, or even outright smears, from disgruntled customers, competition, or personal enemies. If a negative review is combined with effective SEO, it can effectively make the front page of Google or another search engine (SE) when potential customers do a search for your company. Having such a highly-ranked negative review out there is, obviously, bad for your brand image. That's where Negative SEO techniques come from. The word "negative" has less to do with any notion of "aggressive" or "combative" and more to do with reducing a page's search engine rankings. Instead of search engine optimization, Negative SEO is more like search engine diminishment.Other Forms of Negative SEOJust to be clear, these techniques aren't the only ways negative SEO can be done, nor is it always done to effect a competitor. Some SEO firms have started promoting a "new" form of negative SEO, euphemistically termed "reputation management." This gist of this approach is to work at burying negative comments and websites (such as poor BBB records, or angry consumer blog posts) by simultaneously working to diminish the ranking of these "negative" sites while also trying to push more "friendly" sites above them in the rankings. These are just a few of the methods used, some of the other ways this can be accomplished is any combination of the following:1) Tattletale - It is prohibited to purchase links from other reputable sites, to hide links on their own site, or any one of a hundred other things. By telling a search engine that your competitor did something prohibited, they can be penalized.2) Insulation - By creating a bunch of positive articles for your website or product and then running positive SEO techniques on each one, they can push the negative review down in the rankings.3) Copyright Takedown Notice - If you notify a SE that an offending site is in breach of copyright, the search engine is required to remove it from its rankings for ten days, no questions asked. This can be a way to rebuild your online reputation, but be careful. Unlawful copyright takedown notices can be grounds for lawsuit.4) Copying Content - If your site is already more SE friendly, you can publish a copy of the negative article or site to your website. If two or more pages have the same information, many SEs automatically "favor" the higher-ranked pages (which should usually negatively effect the rankings of the "other" page).For additional tips, traps, and techniques related to these and other methods of Negative SEO, please visit http://www.adverseseo.com

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Services Flaxville

SEO Services Flaxville

SEO - What is Longtailing?


SEO Expert

Introducing SEO Ranking Factors What will make me top? Or more precisely "What are the factors that determine my position in the natural listings for a specific key phrase and what is their relative importance?"Wow! Those are the questions that everyone involved in SEO, from clients to agencies, wants and needs to know. So let's work through some answers.Unfortunately, the number of people who can definitively answer these questions by concisely explaining the hundreds of factors, and the way they work with one another, is strictly limited to the engineers who work for the search engines.However, through combining the experience of the authors, the review team and disclosure from the search engines and expert commentators, we have compiled a comprehensive list of the most important factors which determine position in the listings.What determines ranking position in the natural listings? The position or ranking in the natural listings for a particular key phrase is dependent on a search engine's ranking algorithm.For the search query entered into the search engine, the algorithm uses rules or heuristics to identify the most relevant pages, based on the page's text content and its context (which can be indicated by links from other pages and sites).Each search engine has a different set of algorithms created by engineers who strive to produce the best relevance for its users.However, the ranking of natural listings has evolved as a science over the past ten years, based on an even longer history of document indexing and retrieval history. As with all sciences, there are fundamental principles which apply. So to deliver relevance search engines tend to use common search engine ranking factors.Enough with the science: get with the ranking factors...We will soon enough. But before we do here's a word to the wise: understanding some of the most common ranking factors is straightforward. Keyword: 'straightforward'.Over the past few years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is about wearing a black hat, doing the search voodoo, etc. But there is no need for any smoke or mirrors. If your agency refuses to reveal its techniques to you then our advice would be to move on. Immediately!Despite the mystique perpetuated about SEO it really isn't terribly difficult to grasp the concepts. The difficulty lies in managing your keywords and optimization over the long term. Not in understanding the ranking factors.Who in my organization needs to know about this stuff? It is essential for your technology team / agencies to understand these ranking factors. It is also imperative that all content owners / authors / stakeholders understand how good quality content can improve search rankings. Authors need to know which key phrases to use, otherwise you won't have a joined up strategy.Applying simple 'house style' rules can help generate visits from qualified visitors. In fact let's coin a phrase: 'house strategy'. You need to develop a 'house strategy guide' for your authors and editors.So I can ditch my SEO agency, right? It depends, is the honest answer. You might be able to, but it is more likely that this guide will inform your search strategy, with you making the calls. But you will still need somebody to manage it (either in-house or outsourced). Ultimately this guide to search marketing is about increasing ROI and maximising rankings, not about saving costs.There remains a great need for solid, ethical SEO agencies. Management and optimization is an ongoing task. The bigger your company / market / website, the bigger that task is going to be. High volume search-terms and intense competition means that applying specific optimization techniques is required to rank well. Ethical SEO agencies can help you with this.The holy grail of SEO is to achieve a high, stable and long-term presence at the top of the SERPs for phrases which have both high volume and which convert well.Agencies can also help by putting the brakes on your own enthusiasm, as over-optimization is a leading cause of search engine penalties. Equally, after reading this guide, you should be able to determine if your existing agency is over-egging the SEO cake, or feeding you unsound advice.Remember that search engines also use ranking penalties for websites / pages. They employ filters within their algorithms that penalize websites for search engine spamming (such as over-optimization of a phrase or non-natural links from other sites ).Now for the six key ranking factors...1. Planning and strategy including setting performance targets.2. Index inclusion and coverage.3. On-page optimization.4. Link-building (internal and external).5. SEO process.6. Conversion efficiency.Of these six areas, those at the heart of search engine ranking are success factors 2, 3 and 4. Why? Well, if your pages are not included within the index then you cannot expect to gain any search engine referrals. Once included, results are dependent on the combination of on-page optimization and link-building.When we talk about link-building we're mainly considering third party links, but a solid internal linking structure should be adopted within your own website/s. There are proven benefits.The hundreds of factors used by the search engines to determine relevance can be simplified into the two most important factors which are essential for good ranking positions:

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Expert Pray

SEO Expert Pray

SEO Services


SEO Services

Search Engine Optimization is a prime technique for webmasters looking to have their website display in top search positions for keywords of their choosing in search engines. The best part of optimizing is it's absolutely free, doesn't cost a dime and is extremely effective. The benefits of being listed on the first page for the top keyword phrases you are targeting cannot be matched in value and efficiency by pay-per-click or any other method of traffic. The benefits of search engine optimization include:o Absolutely free, targeted traffico Being on the first page means Google looks at your site as a top match for your keyword phrase, which subsequently means searchers that search for that phrase do to.o That leads to targeted traffic that will generate convert very well because your site is exactly what they are looking for.Now you will discover exactly how to optimize your site so you can receive a ridiculous amount of traffic and sales.The first step is to conduct keyword research to make sure that the keywords or keyword phrases you are targeting are not too competitive yet have enough search traffic to warrant their targeting. If you have no idea how to conduct keyword research look up my article titled "How to Keyword Research - The Keyword Research How To" for a quick, easy run-down of how to get it done. If you have issues tracking this down, I have a massive section in my e-Book about both keyword research, search engine optimization and a load of other internet marketing-related topics that you may want to look into (link is at the end of the article).The second step is to set up meta tags in your website's code so that search engines are aware of what keywords you want your site attached to. The primary meta tags that are absolutely necessary if you want to optimize your website is the title, description and keyword tags. If you do not know HTML or use a content management system like Joomla, there are usually fields within your admin panel to include meta information such as site description and targeted keywords. Meta tags appear as follows:Which means for description and keyword it is set up like: Now for the third step...

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Company Butte

SEO Company Butte

SEO: Content Controversy


Buy Seo

SEO Positioning Services will focus on what changes you need to make in order to reach the top of a Search Engines result page. Quite honestly, there are a number of ways to accomplish this but I will describe for you the free technique.Before I get started let me break down how search engines do what they do in regards to determining placement in the big picture.There is this HTML keyword called an anchor tag and there are several other key phrases inside the tag but I will keep it simple and just use the HREF. The HREF is what actually links to the website or web page using the URL. One other tag that will be used is the closing tag for the Anchor. The entire structure forms what is is commonly referred to as a Text-Based Link. So you will see mine at the bottom of this article. Unfortunately, there is not a very good way to show you the exact HTML code because of how this site renders the articles.Do you see my link below "SEO Positioning Services"? That is the actual text that will be hyperlinked to my website. Now comes the lesson.Once Search Engines start spidering this text link "SEO Positioning Services" it will become a Keyword Phrase and will directly linked to my website. So what if we had this Text Link on one thousand websites? Would we be found in the Search Engines? Chances are Yes.Surprisingly, if your keyword phrase is a bit more complicated and it is apart of a specialized niche market then chances are pretty high that you will not need a thousand. But maybe a hundred or less!Here is the free part. You can have a text link added to a website for free. It can be done through sites like Link Metro or Link Market. Having said that, you will find that it is VERY time consuming. You can buy into their automated system but even that has a certain level of maintenance.There are certainly other services out there that can accomplish the same goal but much faster but to root out the good from the bad it is best that you consult with a professional. SEO Professionals like myself have found really good providers so all you have to do now is give us a call. After all, SEO Positioning Services is what we do best!

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

Proctor

Proctor

What to Expect From a SEO Company


Seo Company

SEO simply stands for Search Engine Optimization.  It is important to know what trends are being used with SEO.  Knowing what search engines are going to be looking for is just as important as keyword optimizations and pay per clicks.  You want to generate traffic and have high search rankings on every search engine on the internet.The outlook on 2010 SEO is going to be based on content more than keyword optimization.  This trend began in 2009 and it is not going to change much for 2010.  If anything, content is going to be more important in 2010 than it was 2090.  For this reason, article content needs to be highly optimized just as much as keyword density is going to be looked at.Another trend that was started in 2009 that is going to be more relevant in 2010 is traffic.  Search engines are going to be looking at not only the click-throughs and keywords; they are also going to be ranking according to traffic that is on your site. The more traffic you have, the higher the rankings you are going to get from the search engines.  For this reason, you need to utilize as many of the tools that are out there that are going to drive traffic to your site.  Article marketing and pay per clicks are going to become even more important than they are now because of this.If you keep these tips in mind for 2010, you are going to be a forerunner on other sites that may have similar items or services for sale as yours.  You want to pay attention to what countries you are getting hits from and optimize your site for geographical locations as well.

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Consultants Hingham

SEO Consultants Hingham

Search Engine Optimization - 5 SEO Metrics That Matter


SEO Expert

When it comes to search engine optimization, the importance of having a strategy cannot be denied. The strategy within the strategy is to get results, but without a specific SEO marketing plan you're left with no specific course of action to improve your search engine rankings.Search engine optimization has much of its roots in advertising and marketing, and thus shares similar planning requirements. In marketing one would never spend thousands of dollars on a campaign without a clear vision of how all the elements of the campaign will fit together. The same goes for SEO. One should only invest in SEO if it is created with a specific strategic plan in mind.What is a strategic plan you might be wondering? An SEO strategic plan is simply a plot or plan of action as to the course your search engine optimization campaign will take. This plan helps you to stay the course when measurable results may not be easily attained on the first try. Often people look for a magic solution. While Oxy clean solution might make a stain disappear, it takes much longer to create results on the web than to clean up a stain on the carpet. The more of the right steps you take, the better results you achieve. In other words a strategic plan is necessary to keep impatience in line and demonstrate the bigger picture.How does a strategic plan come about? It's usually created with the accepted methods of SEO in mind, as a roadmap of the steps your SEO provider plans to implement on your behalf and what each of those steps will do for your search engine positioning.While this plan is often not easy to read for the average person, it is incredibly important to understand for those investing their money into an SEO campaign. A good SEO company will be the one that creates an SEO strategic plan that is not only easy to understand for the client, but chock full of the latest technology and techniques. Technology is similar to the universe in that it is forever changing, and always in motion. Your SEO team must understand this and make the necessary adjustments to help you with your SEO strategic plan by keeping it as up to date as possible as technology changes.Finally it's important to look at the SEO strategic plan as something that will help you accomplish your Internet goals in the long run. If you want your website to receive higher natural rankings for your keyword terms, it's time to get serious about SEO and set the SEO process in motion as soon as possible.

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Company Winifred

SEO Company Winifred

SEO Expert Guide - Keyword Analysis (part 3/10)


Best Seo

Using SEO, search engine optimization, and keyword research is a rather simple and reproducible way to start making money on the internet. Let's look at the basics that every internet marketer worth their salt goes through.Step 1: Get into the mind of your buyer -You can start by thinking about the overall intent and motivation of your potential buyer. Can you think about what questions they are asking? What are they trying to do? You should use all these questions and start doing some keyword research.Remember that you get 2 types of buyers. The first is a more analytical thinker and tends to ask many how and what questions. How to make money online? What is the fastest way to make money? What is the safest way to start an online business? How do I get traffic?Other prospects are more emotional and relational in their approach. Spontaneous and humanistic types are concerned with the experience and the results: best selling money ebook, most successful online business, internet marketing for newbies.Start thinking like your potential customer Nearly all people want to make easy money and many people want to make money online. However, not all people want to start a business. So you would rather use the words that people use who want to make money, even though they probably have to start an online business to do so. Knowing where they are in the buying process will help you convert traffic into sales easier.Step 2: Now start thinking a little wider -You can use a keyword analysing tool like Wordtracker Keyword Universe. You could use the keywords from step 1 and get more options by using the thesaurus option. Get some wider and broader terms around 'make money online'. Make sure that the new keyword phrases comply with the theme of your website, something in the line of 'get rich quick', start a home business' and 'work from home'. Just remember to include the buyer keywords, because quality keywords are worth more than many crappy keywords.Step 3: Prioritize your keywords -When you prioritize your keywords you should look at how strong a buyer keywords it is as well as how much traffic it will bring. If your product represents enough value the buyer keywords you use will convert your website traffic into sales. Remember its fine to use keyword phrases that bring in low volumes of traffic with high money making potential. Optimise your pages and content for these long tail keyword phrases and you're sure to impress the search engines to no end. So answer your customers' questions and they will do the converting for you.

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Company Lincoln

SEO Company Lincoln

How To Do SEO - Search Engine Optimization in a Few Easy Steps


Seo Consultant

Introducing SEO Ranking Factors What will make me top? Or more precisely "What are the factors that determine my position in the natural listings for a specific key phrase and what is their relative importance?"Wow! Those are the questions that everyone involved in SEO, from clients to agencies, wants and needs to know. So let's work through some answers.Unfortunately, the number of people who can definitively answer these questions by concisely explaining the hundreds of factors, and the way they work with one another, is strictly limited to the engineers who work for the search engines.However, through combining the experience of the authors, the review team and disclosure from the search engines and expert commentators, we have compiled a comprehensive list of the most important factors which determine position in the listings.What determines ranking position in the natural listings? The position or ranking in the natural listings for a particular key phrase is dependent on a search engine's ranking algorithm.For the search query entered into the search engine, the algorithm uses rules or heuristics to identify the most relevant pages, based on the page's text content and its context (which can be indicated by links from other pages and sites).Each search engine has a different set of algorithms created by engineers who strive to produce the best relevance for its users.However, the ranking of natural listings has evolved as a science over the past ten years, based on an even longer history of document indexing and retrieval history. As with all sciences, there are fundamental principles which apply. So to deliver relevance search engines tend to use common search engine ranking factors.Enough with the science: get with the ranking factors...We will soon enough. But before we do here's a word to the wise: understanding some of the most common ranking factors is straightforward. Keyword: 'straightforward'.Over the past few years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is about wearing a black hat, doing the search voodoo, etc. But there is no need for any smoke or mirrors. If your agency refuses to reveal its techniques to you then our advice would be to move on. Immediately!Despite the mystique perpetuated about SEO it really isn't terribly difficult to grasp the concepts. The difficulty lies in managing your keywords and optimization over the long term. Not in understanding the ranking factors.Who in my organization needs to know about this stuff? It is essential for your technology team / agencies to understand these ranking factors. It is also imperative that all content owners / authors / stakeholders understand how good quality content can improve search rankings. Authors need to know which key phrases to use, otherwise you won't have a joined up strategy.Applying simple 'house style' rules can help generate visits from qualified visitors. In fact let's coin a phrase: 'house strategy'. You need to develop a 'house strategy guide' for your authors and editors.So I can ditch my SEO agency, right? It depends, is the honest answer. You might be able to, but it is more likely that this guide will inform your search strategy, with you making the calls. But you will still need somebody to manage it (either in-house or outsourced). Ultimately this guide to search marketing is about increasing ROI and maximising rankings, not about saving costs.There remains a great need for solid, ethical SEO agencies. Management and optimization is an ongoing task. The bigger your company / market / website, the bigger that task is going to be. High volume search-terms and intense competition means that applying specific optimization techniques is required to rank well. Ethical SEO agencies can help you with this.The holy grail of SEO is to achieve a high, stable and long-term presence at the top of the SERPs for phrases which have both high volume and which convert well.Agencies can also help by putting the brakes on your own enthusiasm, as over-optimization is a leading cause of search engine penalties. Equally, after reading this guide, you should be able to determine if your existing agency is over-egging the SEO cake, or feeding you unsound advice.Remember that search engines also use ranking penalties for websites / pages. They employ filters within their algorithms that penalize websites for search engine spamming (such as over-optimization of a phrase or non-natural links from other sites ).Now for the six key ranking factors...1. Planning and strategy including setting performance targets.2. Index inclusion and coverage.3. On-page optimization.4. Link-building (internal and external).5. SEO process.6. Conversion efficiency.Of these six areas, those at the heart of search engine ranking are success factors 2, 3 and 4. Why? Well, if your pages are not included within the index then you cannot expect to gain any search engine referrals. Once included, results are dependent on the combination of on-page optimization and link-building.When we talk about link-building we're mainly considering third party links, but a solid internal linking structure should be adopted within your own website/s. There are proven benefits.The hundreds of factors used by the search engines to determine relevance can be simplified into the two most important factors which are essential for good ranking positions:

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Services Bloomfield

SEO Services Bloomfield

SEO Tactics - How Much Should You Spend (Top Down?)


SEO Expert

SEO Positioning Services will focus on what changes you need to make in order to reach the top of a Search Engines result page. Quite honestly, there are a number of ways to accomplish this but I will describe for you the free technique.Before I get started let me break down how search engines do what they do in regards to determining placement in the big picture.There is this HTML keyword called an anchor tag and there are several other key phrases inside the tag but I will keep it simple and just use the HREF. The HREF is what actually links to the website or web page using the URL. One other tag that will be used is the closing tag for the Anchor. The entire structure forms what is is commonly referred to as a Text-Based Link. So you will see mine at the bottom of this article. Unfortunately, there is not a very good way to show you the exact HTML code because of how this site renders the articles.Do you see my link below "SEO Positioning Services"? That is the actual text that will be hyperlinked to my website. Now comes the lesson.Once Search Engines start spidering this text link "SEO Positioning Services" it will become a Keyword Phrase and will directly linked to my website. So what if we had this Text Link on one thousand websites? Would we be found in the Search Engines? Chances are Yes.Surprisingly, if your keyword phrase is a bit more complicated and it is apart of a specialized niche market then chances are pretty high that you will not need a thousand. But maybe a hundred or less!Here is the free part. You can have a text link added to a website for free. It can be done through sites like Link Metro or Link Market. Having said that, you will find that it is VERY time consuming. You can buy into their automated system but even that has a certain level of maintenance.There are certainly other services out there that can accomplish the same goal but much faster but to root out the good from the bad it is best that you consult with a professional. SEO Professionals like myself have found really good providers so all you have to do now is give us a call. After all, SEO Positioning Services is what we do best!

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Saint Marie

SEO Saint Marie

Importance of SEO for All Types of Business


Seo Consultant

The advent of Internet marked the evolution of business in the modern age. In fact, a company is no longer restricted to the location in which it is doing its venture; but instead, can reach a worldwide scale using the power of the World Wide Web.But setting up a business is not without its own structure. Creating your own site alone is not a basis of success when it comes to online business. You need to properly market your site -- both in the creation of your Web site and how you promote it to potential clients and customers on the Internet.Search Engine OptimizationIn truth, every online business is useless if it does not have any customers; and this is practically the result of their Web site having no, or minimal, traffic. In most cases, it is very important that a Web site generate enough traffic to make it a productive venture, and they can do so by increasing the accessibility of their page to the online masses.Search engines optimization is an Internet marketing strategy that aims to increase the traffic of a Web site -- especially when it is properly implemented on their page. Since search engines are considered as the primary tool in information lookup on the Internet, SEO uses this ability to maximize business potential, and here are some tips to get started.SEO Tip # 1: Start With The Creation Of Your SiteThe first step in properly using SEO to improve your business is during the creation of your site. Aside from properly integrating relevant designs, themes, and content that reflects the business, you need to make sure that you assimilate keywords into its make to increase its search engine coverage.SEO Tip # 2: Keyword OptimizationInserting various keywords on your site is called keywords optimization, which is part of SEO's on-site optimization. You need to come up with assorted keywords that an individual might use to look for your information on the Internet. Then, you need to place these keywords in strategic areas around your Web site to increase search engine coverage, such as the title, Meta description, links, headers, and so on.SEO Tip # 3: Improving Search Engine Ranking Using LinksAside from the accuracy and number of keywords found on the site, search engines will also base the position of their search engine results through page rank. A page rank is determined when there are links pointing back to a specific site. The more links the points back to your page, the higher your page rank would be.You can improve your page rank by propagating links of your site on different areas on the World Wide Web, such as Web directories, publishing keyword-rich articles, social bookmarking and networking sites, link building strategies, and so on.http://7seo.com -- Search Engine Optimization

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

Get SEO Ledger

Get SEO Ledger

SEO and Public Relations Can Relate


SEO Expert

Search engine optimization (SEO) is a process for increasing the ranking of a website in search engine listings. SEO service is essential for a firm to increase targeted traffic to their websites. The cost of SEO services vary depending on the services provider as well as the services offered. The cost of professional SEO service ranges from $1000 to $2000 and the SEO site assessment service starts at $15000.The cost of SEO services is a great concern for almost all firms (mainly for small business firms) dealing with SEO techniques. If an SEO is not targeting the right keywords then it can lead to generation of a large volume of low quality inquiries. This will result in low returns though large amounts are invested, which is not affordable for a small business. Therefore, SEO companies have now adopted a new strategy called the result driven approach (contingency fee pricing). With this approach, you pay only when you see results. A good SEO firm should guarantee your money back if they are unable to meet the target of delivering top page results within the given time period.The cost of SEO services also depends on the keyword popularity and keyword competitiveness. For a small business concern, looking for the keyword pricing is a better way of approach. Start with a single keyword by paying only a small amount. Gradually, upon success, add more keywords to the list to increase your traffic and income.There are certain SEO services that charge a one-time fee. In such cases, no additional fee is charged for further services. Most companies charge for their services on a quarterly basis. Sometimes, these SEO companies offer special volume discount rates.

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Expert Park City

SEO Expert Park City

How SEO Goes Hand in Hand with Website Translation


Search Engine Optimization

When preparing your content to be "search friendly", you must make a clear keyword choice. Even Google advises webmasters to "Think about the words users would type to find your pages, and make sure that your site actually includes those words within it." (Google Webmaster Guidelines)Let's explore some of the common mistakes that webmasters make when keyword optimizing:1. Mistake - Keyword Soup: in the bad-old-days, SEO was all about stuffing pages with tons of keywords, kind of the "buckshot" approach of long-tail SEO. It just doesn't work anymore. In fact, the only way to "win" a keyword nowadays is through focus and consistency -- both on the page itself and in links to the page. By definition, it is impossible to focus on two things at once -- and this especially applies to your keyword-strategy! The best approach is to build links with a single consistently targeted keyword phrase per page. Sure, the keyword phrase can change over time -- but even in change, consistency should be the goal.2. Mistake - Keyword Greed: Sure, you'd love to come up on the first page for some popular keyword like "backup"... but it's just not going to happen -- at least for a long time. If that's your keyword target, you're going to get buried on page 30 of the search results -- meaning almost NO traffic at all! Your new page is just getting into the game and it can take years of ethical link building to compete with the top players. In the meantime, you'll get NO visitors for all your effort!3. Mistake - Keyword Cowardice. Ok, you lowered your expectations and chose to go after traffic from a non-competitive "long-tail" keyword. Well guess what? There's not much competition because that keyword is is simply unpopular. Sure you can win a number one position pretty quick -- and you'll get a tiny trickle of traffic -- but that's all you'll ever see from that keyword! Congratulations, you're now the king of an ant hill.The "Keyword Ladder" Approach - a Simple but Effective Keyword TacticSo how do you choose which keyword to promote? Choose one that's too popular and your site will be buried. Choose one that's too unpopular and your page will, at best, be king of an ant-hill.In the early days, this was done by trying to calculate KEI - an index which tries to determine which keywords have relatively high reward (popularity) relative to risk (competitiveness). The problem with this approach is that ALL the top keywords are highly competitive by now. It's like trying to choose a good domain name when ALL the common-word domains have long since been taken. KEI analysis is a dead end -- it simply doesn't provide a pathway to winning over popular keywords.But there is a way to win high-popularity keywords over time without sacrificing the immediate traffic benefits of long-tail keywords. I call it a "keyword ladder" and it very effectively tackles the keyword-choosing delemma. This tactic is neither black-hat nor even devious -- in fact, it's pretty obvious after you think about it.Start by choosing an impossibly popular keyword -- this is your "ideal" keyword. Next, add additional keywords to the phrase, building out a list with each item increasing in specificity -- until your last item is a three or four word "long tail" phrase of very low search popularity (under 1000 in Overture.)For example, instead of choosing the impossible to reach keyword "backup", build out a few additional rungs such as "backup software" and then "free backup software". Your "keyword ladder will now have three rungs:1. backup -- your "ideal" keyword phrase2. backup software -- your "goal" keyword3. free backup software -- your "initial-target" keywordYour "initial-target" keyword phrase will be free backup software. Go ahead and target that entire phrase in your page, site optimization and link-building. You'll find that the three-word combination is much easier to conquer -- bringing you some degree of traffic-flow right away.Now here's the important part: Just as soon as you get to the first page for one phrase, stop promoting that phrase! Instead, step up the keyword ladder and start promoting the next (shorter and broader) phrase.Over time, you'll start achieving success from more competitive keywords up the ladder -- all the while enjoying traffic and still keyword relevant links from the "lower" rungs. This is critical because your initial link building efforts will both provide you with business traffic while providing a keyword relevancy to help you positioning for your "goal" and "ideal" keywords over time.To easily build your own keyword ladder, just use overture's keyword inventory tool (http://inventory.overture.com/d/searchinventory/suggestion/). Type your "ideal" keyword and scan down the list to add successively lower rungs to your ladder. Your lowest rung should be a phrase with under 1000 popularity in order to achieve immediate results.That's it! This technique really works -- and it works just as well for your site's home page. Please, don't link without a ladder!What's Next? Automate SEO by Letting Google Choose your Keyword LadderAs an exercise for all the SEO gurus out there: the next step is to have each page monitor its own search traffic and calculate an optimal keyword ladder based on actual search engine response. Nobody knows for sure how the Google algorithm will view your content so why not watch the search results and let Google provide your keywords? It's really quite easy to do. Just picture a field of sunflowers bending twisting to follow the arc of the sun across the sky. (Bad at metaphors? The Sun represents the Google algorithm changing over time.)

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Consultants Ballantine

SEO Consultants Ballantine

SEO - 4 Best SEO Tips To Get To The Top On Google


Buy Seo

The objective of this tutorial is to educate and update webmasters and website builders with search engine optimization techniques. The ultimate objective of all webmasters and web developers is to get a good Google page rank. This tutorial will help achieving this objective by explaining and implementing SEO techniques. The techniques explained in this tutorial are the most comprehensive and efficient. The aim of this tutirial is to help webmasters and web developers do their own search engine marketing using these techniques in the best possible way.This tutorial is logically organized page by page and each page deals with a specific topic concerning SEO. The pages are arranged in such a way that the flow is exactly like the process flow of SEO implementation. This in itself is a guide to what is to be done after what in SEO implementation.This tutor assumes that there is a plan to build a website and it needs to be optimized using SEO techniques. However, complicated issues like flash and frames are covered towards the end of the tutorial. These complications are best handled by SEO experts than the users themselves. Our sincere hope is that the webmasters and developers going through this tutorial would enjoy the process of SEO and put it to good use. All the Best,SEO begins with building your website. It is important to understand and implement a few SEO techniques while you are still building your website, instead of waiting for it to finish and start editing it again. Once you are thorough with planning your website complete with blueprints, SEO implementation begins by segregating your website into two different and distinct criteria - On-Page and Off-Page. Both these criteria are equally important from SEO point of view and no partiality is to be shown. On-Page criteria are those that one can see on the webpage. They are Title, Headings, Meta Tags, Content, Keyword etc. This will be elaborated at a later stage. Off-Page criteria are links coming to and going from your webpage. They include anchor text, reference tags and attributes. You will learn these in detail at alter stage. The Off-page criteria are weighed and analyzed by Google page rank. So the importance of off-page content is not less then that of the On-Page.Step by Step approach to building an Optimized Website Embarking upon building a website is preceded by some necessary ground work which will help plan the site properly and as per the target audience. Your website will showcase your products and services, so you are in the best position to know what will be the basic persona of a target visitor. A target visitor is a visitor who visits your site with a genuine intent of buying, difficult to visualize, putting it in SEO terms a targeted visitor is the visitor who has a very high chance of buying your products or services. So when you plan your website do not get into techniques of high traffic generation or using hot terms. Instead, build it using targeted terms and an objective to attract targeted traffic. This is getting a little too complicated, let me explain.. High traffic is of no importance if none of the traffic converts, but targeted traffic is bound to have a good rate of conversion. High traffic is not going to generate high sales; it will certainly generate higher bills due to bandwidth.Optimizing your site for your products, services and brands only, do not generalize. The fine balance between your product descriptions and general ones in the industry should be maintained or your site could end up generating traffic to you competition. Similarly hot terms means the industry jargon that you use in daily life everyday, you don't expect your customer to understand that, do you? Targeted terms are terms used for the industry generally. So knowing your target audience is of prime importance.

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Consultant Ryegate

SEO Consultant Ryegate

SEO Services - How to Avoid the Biggest SEO Services Scams!


Get Seo

The basic function of a Public Relations (PR) department is to manage the flow of information between the organization and the public. Their aim is to provide exposure to the organization or an individual in the general public or company's stake holders. It is used to build rapport with the clients, general public and investors by disseminating information about topics of public interest and news.The question here is - what is the relation between SEO and public relations? Actually, the public relations department is the keeper of the brand and plays an important role in creating the face of the organization in the market. With the last Google algorithm update, where branding has become one of the important factors in deciding the rankings, public relations has gained paramount significance.People in the PR department were always important in the SEO campaign and the latest trends in SEO have highlighted their importance. If the company has a PR department, the SEO campaign can be quite effective with a low turn around time. For example, if a national daily want to publish some news regarding your company, who would they speak with? People in the PR department would obviously be the best choice. They work to build the image and brand of the company and use their words with the utmost care.Since they remain in constant touch with the people inside as well as outside the organization, they can be quite helpful in any SEO campaign. They can be quite helpful in:1. Keyword brainstorming.2. Writing quality press releases.3. Link building.4. Keeping track of the rankings of the website in accordance to the branding effort being put in.Since PR department is primarily concerned with getting the company mentioned in the media (both online and offline), their work is often accurate and idyllically positive. But the problem is that both the departments i.e. SEO and PR are different and naturally there is bound to be some resistance from both the sides. Either of them may try to negotiate its supremacy over the other as the line of demarcation between the two is quite bleak. This can be easily overcome if both the parties discuss the work and a proper flow of work is drawn. It is important for both of them to understand that neither of them can go alone.As the PR department protects the company brand, they will likely have a great deal of interest in the brand maintenance tasks such as:1. Keep a close watch on the online mention of the company for its products or services.2. Finding and weeding out the outdated information.It can be said that they work in the domain of online reputation management and are known as online reputation managers.Imagine a scenario when you are not selling anything via your website. The sole purpose of the website is to create awareness about the products, services or just a brand. Here you need PR department the most even more than a SEO guy. The PR department is highly skilled to handle such difficult to measure targets through clipping services and surveys. Thus, SEO coupled with PR provides a robust combination that can deliver impressive results in much lesser amount of time compared to the scenario where both of them work separately.

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

Buy SEO Alberton

Buy SEO Alberton

SEO and Social Bookmarking


Seo Agency

If you're about to proceed with an SEO campaign, you need to be ready for the sheer amount of data you need to amass and process in order to do it right. As you're analyzing sites, checking competitor rankings and collating information about them, you need to be ready to store all this information somewhere in a place that makes it easy to find and report on. Many SEO software packages will allow you to keep all this data together, however I've yet to find one SEO analysis and reporting package to do all my work, so I use multiple systems, the inevitable result being different bits of data stored in different places.For a while I struggled with keeping everything together using a mixture of Word, Excel and notepad, but then it dawned on me that I had the solution all along in a package I already had installed and had brushed with in the past. Thing is, you probably have this software too and it's probably going unused on your computer having been installed a couple of years ago. And this software is OneNote. This Microsoft package was included in Office 2003 and updated in Office 2007 and boy, is it powerful! It allows you to capture, copy, paste and edit text, images, video and audio in a snap and store them all together in a bunch of 'notebooks', 'chapters' and 'pages'. It really is a doddle to use and it suddenly makes the whole process of SEO information capture and reporting a simple process. It's even more useful if you are working on multiple clients. Using our SEO template (created after much testing and trial and error) we simply create a new notebook for each new client. All the chapters and pages are then laid out read to use - we just fill them in. But the real bonus comes with the integration of the whole Office suit.For example, part of any SEO campaign is a regular check of rankings - add in some tasks to OneNote and they will automatically be added into Outlook with reminders to ensure you do the job. But there's more! Perform a link check on your competitors and simply copy and paste the Google results straight into Onenote, no messing. All OneNote information is saved automatically, no need to keep hitting the 'save' button so it's extremely safe to use for long periods without being distracted; just pile in and type away - it really is that simple to use. In future articles I'll be explaining exactly how to use OneNote to get a website to number one on Google with full examples and explanations - you'll be amazed how easy it is!

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Whitefish

SEO Whitefish

SEO Services


Seo Consultant

Longtailing is a form of search engine optimization that is also called catalogue SEO. The reason it earned this nickname is because of the long metatags that are attached to every image, product description and product number on a merchant's website. There is also an emphasis on making sure that every photo has a keyword-optimized caption and properly structured labeling. The idea is that if each product is meticulously labeled and properly described it will appeal to the search engine spiders simply because the information is so targeted and accurate.This form of SEO is so obvious and simple that people simply don't even think of utilizing it. The only situation in which you may not be able to deploy it as an effective search engine optimization strategy is if for some reason your website doesn't allow it. Bravenet.com is a cheaper website that is a good example of a host that does not comfortably allow metatags.If you have a catalogue style site that does not seem to be turning over any business it might be well worth your while to look into attaching your own metatags or have a professional SEO expert do it for you. However the HTML for these types of metatags is fairly basic and many people can learn how to do it on their own. There are all kinds of sites on the internet that teach the basic HTML formula for attaching keyword optimized html code to pictures, titles, graphics, links and text.If optimizing each and every title and description on your site seems tedious and time consuming, well it is. But the plain fact is that bothering to do this can greatly boost your presence in the search engine page rankings. Why let learning a little bit of HTML code stand between you and making generous profits with your website? It seems ridiculous to do so but many people just let that happen because they fear working with HTML.

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.

SEO Services Paradise

SEO Services Paradise

SEO on a Small Budget


Seo Consultant

Search engine optimization (SEO) is a process for increasing the ranking of a website in search engine listings. SEO service is essential for a firm to increase targeted traffic to their websites. The cost of SEO services vary depending on the services provider as well as the services offered. The cost of professional SEO service ranges from $1000 to $2000 and the SEO site assessment service starts at $15000.The cost of SEO services is a great concern for almost all firms (mainly for small business firms) dealing with SEO techniques. If an SEO is not targeting the right keywords then it can lead to generation of a large volume of low quality inquiries. This will result in low returns though large amounts are invested, which is not affordable for a small business. Therefore, SEO companies have now adopted a new strategy called the result driven approach (contingency fee pricing). With this approach, you pay only when you see results. A good SEO firm should guarantee your money back if they are unable to meet the target of delivering top page results within the given time period.The cost of SEO services also depends on the keyword popularity and keyword competitiveness. For a small business concern, looking for the keyword pricing is a better way of approach. Start with a single keyword by paying only a small amount. Gradually, upon success, add more keywords to the list to increase your traffic and income.There are certain SEO services that charge a one-time fee. In such cases, no additional fee is charged for further services. Most companies charge for their services on a quarterly basis. Sometimes, these SEO companies offer special volume discount rates.

SEO Montana

Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.