SEO Consultant Pottersville
Proper SEO - Definition, Background and Proper Execution
No doubt about it, some online businesses are spending a small fortune on Search Engine Optimization (SEO) tactics. They act like driving their website to number one is the key to making money on the internet. If you are not careful, you may also be swayed to behave as if all you need is a top Google ranking, and you can head off to a tiki bar in Tahiti to run the show from your lap top. Before you invest money in search engine optimization you should understand how it works, when it fails, and how it will benefit your bottom line.What is SEO?SEO, or search engine optimization, refers to the methods webmasters and content writers use to attract the notice of the search engines. Search engines strive to assign a weight to each site based on the value of that site to the searcher. Web crawlers look at the number of times a search keyword is used in the document, how often it appears in the page headings, and how often it appears in link text. They also look at the number of of links into and out of the website and the relevance of those sites to the keyword topic. It is an intricate and detailed coding process designed with the end user (searcher) in mind, and SEO organizations are eager to crack this code so they can design pages for the best ranking.When Search Engine Optimization Doesn't WorkSEO tactics fail when overused. Depending on the degree to which these tactics are employed, some websites end up with complete nonsense, particularly when constructed by outsourced writers for whom English is not their first language. Even for those who do speak and write English fluently, attempting to use a keyword repeatedly stilts the language, sounding redundant and boring. When that happens, it's not going to matter who clicked on your site in the first place, they aren't going to stay and they will never invite their friends.SEO tactics also fail every time an SEO genius finds a loophole or cracks a piece of the code. Initially, a manipulation strategy may work, but then the search engine developers will make a correction to prevent the manipulation, and often shut down sites that employed the strategy. Maybe these SEO tactics create some huge short term paydays for webmasters with deep pockets, but they can be disastrous for a business heavily invested in a particular web address or brand name.Best SEO tactic?Your best SEO tactic is to create the content people want. If you give them something they want, they will return again and again. Find out what it is your target audience wants to know and then give it to them. Use the words appropriate to the topic as they should be used naturally. Identify headings that help your reader and the search engine crawlers understand the organization of your information. Once you have good content, you can visit blogs and forums to gain visibility in your niche and you will not have to struggle for valuable back links.Simply throwing up a webpage that has a keyword repeated to drive your site to the top of the rankings makes little sense, and paying someone to help you do that makes even less sense. Always start by building webpages people want to visit. If you are giving visitors content they want to read (and share with their friends), your search engine rankings will increase.
Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters.