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Search engine optimization is also known as search engine marketing. This is the use of keywords in content to help build up credibility with search engines and work the way to the top spot. There are a number of benefits to using this form of marketing but there are also some disadvantages that need to be considered.Advantages of Search Engine MarketingThe main benefit is that fact that more people will use search engines to find something than anything else. You need to have a good presence on them to be able to gain the customer base and some income.There is no need to spend a lot of money on using search engine marketing; it is possible to do everything yourself within your own time. All you need to do is search for keywords that link to the content that you are writing and fit them into the piece naturally. However, it is often worth spending a small amount of money on books to help improve your optimization capabilities.This marketing option can be used with a variety of other ones, including the use of article marketing, social media marketing and even video marketing. It is also very well used with backlinks, to help with the creation of one-way links to your website.Disadvantages of Search Engine MarketingThe downside is that it takes time to build the reputation. It can often take months to see a slight increase in the page ranking and it will take years to get to the highest level possible.It is also extremely time consuming. You constantly need to check back to see how your website is doing. There are times that you will need to change the keywords that you use and then change the layout of the site to make it more optimization friendly.You will not necessarily know the best way to get your website to the top spot but there are experts that can help you. However, hiring an SEO firm to help you with your content will mean spending money from your marketing budget. This is something that you should consider while you learn more about how the use of keywords works.There are pros and cons to anything that you do and it is always worth looking into both of them. Search engine marketing is something that you should do to help your business grow and succeed, but you will also need to remember about other forms. It will be easy to find that you are spending all of your time on this form of marketing - so watch out!